A blog by Jorge Garcia.

Sunday, February 15, 2009

Friday Nights at Applebee's

At last Friday Night Lights is back on network television. Some of you might have confused it for an Applebee's infomercial.  I can't help but feel sorry for the show. It's so good but it has struggled to stay on the air. First it premieres this season on Direct TV. And the coaches daughter gets a job at Applebee's. And they run commercials for Applebee's during the break.

I guess this is the future of TV. I keep seeing more and more product placement designed to sell advertising in this era of TiVo.

It's funny. When TV was new, commercials were done live with the host. How different is that compared to what they try to pass on as health tips at Subway on The Biggest Loser? I guess that's just it. Back then it was obvious that they were doing a commercial. At least shows like 30 Rock still try to make a joke out of it. 


Art*Lost*Life42 said...

Uf! Guess we're both up late.
Still keepin' it interesting on set?
-And, just wondering, do you wish there were more than 6 seasons or are you ready to move on to bigger and better things?

(not that I'm suggesting that there's anything better than LOST)

deadmama30 said...

I hope Lost doesn't sell out and start showing commercials for Dharma beer. Nah, that'll never happen. : )

Tara said...

or showing ajira airline commercials... uh, wait?

Beena said...

A few months ago that "Friday Night Lights" was the answer to a tv category puzzle on Wheel Of Fortune. My family and I were all scratching our heads because we'd never heard of the show.I have still not seen this show (Unlike LOST, which I have been known to watch even the same episodes again and again and again.)

My current favorite commercial is for Denny's. My son and I almost got arrested after leaving an IHOP for truly ridiculous reasons, then Denny's came out with their commercial a week later! Now there's some well timed justice!

jonna said...

Lost should do that backwards and develop an entire Dharma line, then open Oceanic and Ajira airlines. We'd all buy that. C'mon, we so would.

Ralph- said...

I was always a fan of the title Taco Bell's Dana Carvey show. Or when The Match Game would try to sell me ...never mind. PEACE!

Whit said...

SNL and Pepsi did this, too. I'm still not sure if I was watching ads featuring SNL skits, or SNL skits featuring Pepsi.

Rachel Snyder said...

I don't have a problem with product placement on a scripted show. I mean, we use the products we see advertised in real life, so it stands to reason that a fictional character would. Though from what you're saying, it sounds like this may have been a bit much. Can't say I've ever seen FNL, and I doubt I will--I'm still ticked at NBC for their treatment of Journeyman. *sigh*

Jonty said...

I don't mind most of the product placement on 30 Rock but that McFlurry scene last week was probably some of the clunkiest writing that's ever been on the show. However, when done right, it has been hilarious. Like when Cerie says "I only date guys who drink Snapple." Epic lulz

Marianna said...

I guess the fact that we are living in a consumer society is becoming more and more obvious everyday :-(

take care
peace and love

Lulu LaBonne said...

I think it helps to not have a telly at all

Wicked Gardener said...

And they wonder why some of these shows struggle? No one wants to watch an hour long commercial. (Unless it's for a Snuggie . . . )

Wicked Gardener said...
This comment has been removed by the author.
James said...

I actually find it a little refreshing when shows are blatant about their product placement. One of my favorite shows right now is Psych and they heavily, heavily place at least one product an episode it seems. But it seems like a bit of a wink and nod verging on comedy since it's so blatant and I know the deal is I get to watch the show for free and they get to advertise for the money, so I can't get too annoyed.

On a show like LOST, I don't think it would fit in thematically at all though. Although I would definitely be into Dharma beer :P

milk and cookeez said...

That 30 Rock bit was hysterical.

I think that in the day of the DVR when we have the option of waiting to watch our fav show 20 minutes later-to skip the commercials, the industry has grown wise to this and is trying to get their products shown, creatively??
Cant wait to see you 2 more days...

Lazy Mom Leslie said...

Friday Night Lights is the (second) best show on TV. I really hope it can stick around. I agree, the Applebees promotion is annoying.

The Imaginary Reviewer said...

I guess it's because more people are using things like TiVo to avoid the commercials, so more companies are trying to get their products in the actual show so everyone still sees them.

I'm really not fond of product placement, and said as much to my fiance last night as we enjoyed a refreshing glass of Coca Cola and a fine pizza from the good people at Dominoes.

Mmm, Coca Cola and Dominoes Pizza: It's a winning combination!

Suzyhomemaker said...

I saw the cake the guys from Charm City made you all for the 100th on www.cakewrecks.com (she posts the actual good cakes on Sundays) and thought I'd come over here and say hello :) Not going to try and say that I've seen you in anything other than Lost cause I'm pretty sure I haven't. But you are my favorite character :) Hope you have a good one :)

Mamma Spice said...

I keep hearing that DVRs are going to get new software to either prevent users from skipping the commercials (which will PISS ME OFF TO NO END) OR that when you skip, there will be a still-screen ad, which I can live with. I like the time saving factor. Also the ability to watch LOST after my kids are out of my hair.

(I also watch with captions on to catch extra details. ABC uses great captioners. Some shows have semi-literate, half deaf captioners.)

True Story-- in season 1, my older son flooded the toilet during the last 20 minutes of 3 different episodes.

You think VW wants to get in on some sponsorship with the DharmaVan?

Or maybe Ben could be a big fan of Franklin Covey, since he's such and Organized Evil Genius.

Jin could currently flog Chapstick.

Darryl said...

Sorry Jorge....placement is here to stay. Tivo (and the DVR) are just one reason, the other is money, money, money. As long as some actors are demanding millions of dollars per episode, the networks have to make that money somehow and you can't keep cutting back the minutes of programming to add more commercials.

I like your point about TV from the "olden days". I was watching a baseball game from the 50's (Whitey Ford's perfect WS game) the other day and there's Mel Allen and Red Barber hawking Gillette Razors in between innings.

If you're not careful, wardrobe is going to fit you for a jacket with Pepsi, Valvoline, and FedEx patches on it for the final episode ;-)

Keep up the great work (we love the blog!) and I just added you to my "followed" blog list over at Nobody Likes a Jerk!

Tia said...

Just found your blog. You are really funny! Huge fan here. Will definitely be checking in!

Justin said...

I know exactly what you mean, man. There's a lot of that cross-promotion stuff out there, but I have to agree it does look like the future of Television. But, on the bright side, it's nice to know there are still shows out there like LOST that are keeping it real...no Dharma Beer commercials, and only enough Oceanic Airline ads to keep it interesting :-p. If I start seeing ads for timeshares at New Otherton, or for alarm clocks that only count down from 108, I'll let you know.

Also, I know this is something you probably get asked a lot but I'd like to ask you a question actor-to-actor. If I wanted to audition for LOST, even if it were for an extra or walk-on role, how would I go about doing that? I do a lot of theater acting, and have done one local television thing, but have always wanted to do more TV-acting, and I love LOST, so if there were a way to make that happen I would be so excited. If you're not too busy and you get a chance to answer, my e-mail is JustinBrenis@gmail.com.

Either way, I know this a bit belated, but congrats 100 episodes, you guys are all great, and thank you/Hurley for always making me laugh!

redelf said...

Maybe we actually live within a perpetual advertisment. I have boxes of cheerios and Shredded Wheat sitting around as well as carefully placed crest tubes of toothpaste and Charmin toliet paper.

Pam said...

I guess when you put it that way, it isn't really any different, but it feels like we're one step away from "My next breath! Brought to you by...." The truth is, I like the companies who finance a commercial-free episode of a show. Those guys give me a warm fuzzy. LOL

And I like FNL a lot, too.

tiffibug said...

Dude! I'm so excited that you blog! Hurley is my favorite Lost character. I love Nunu.

Audrey said...

I stopped watching, "Smallville" when they developed a plot entirely based on some brand-name gum. Every two seconds it was like, "Oh wait, you forgot your gum!" Or, "Quick, throw me that piece of gum!" My eyes hurt from rolling so much by the end of the show. I don't mind product placement at all, but when an entire show is centered around a single product...blech.

Franco*Filly (Jess) said...

Holy crap someone showed me this blog and I was laughing out loud. This is awesome. PS. I haggle over the "leave a penny, take a penny" container. Cashiers always assume if you get one friggin cent back, you don't want it. Hello? That's MY penny. Don't take it and dump it in the container for some other cheapass to take!! LOL!

TheHealthyFamily said...

I was just thinking of the product placements on Biggest Loser when you mentioned it lol It's kinda sad how obvious they are - like last week, with the new BL protein powder right near the bubbler when the blue team fills up their Brita water bottles lol

electrictree said...

I remember when I was a little kid CBC (Canadian Broadcasting Company) Had almost no commercials. It had ads for different shows on the station, and car commercials. That was about 25 years ago. I don't watch TV because I can't stand the commercials...they assume that everyone is stupid and gullible. I wait for shows to come out on DVD, and watch them in a horrible gluttony of mindless wonder...

theotherbigdudeintheroom said...

Jorge, please advise, I have to sit and listen to this little 155 lb dude talk about marathons. Needless to say, this is not my area of expertise as I am your size. Do you ever get stuck in situations like these? just wondering if famous big dude still have the same issues.)

SarahAB said...

Help us, irony. You're our only hope.

Angel said...

I don't know, maybe they should just use product placement during daytime TV. Can you imagine the soaps? I don't watch em now but I might if they're trying to work in the words Durex, Prozac and $500 Divorce.

MsAmanda said...

It is so the future of all TV, and I think 30 Rock handles it very well, Heroes on the other hand does not.

I've seen the whole FNL season already on DirectTV (its soooo good, best so far I think) and Applebees is like another character. My husband and I could always peg when they were just going to happen to end up there.

Side note, I found your blog through Cake Wrecks and I couldn't be happier. Good times!

Sara said...

Well, you are a pretty funny guy. I've never seen your tv show but somehow I stumbled onto your blog and I like it. So I'm gonna add you on my blog roll. Be back soon.


Melia said...

We can't forget Office Dundie Awards at Chili's! Great blog, Jorge. I LOVE it!

Ray Frenden said...

The amount of product placements seem to be ramping up in direct correspondence to how crappy the economy is doing. I can almost hear the meetings now. "Dr. Pepper is doing horribly! What should we do?" "Buy adspace in 90210; Dr. Pepper Trapper Keepers for all!"

Heather (a.k.a. Bella) said...

Yeah, it's rough times. The daytimes soaps are really being hit. I watch General Hospital, and last year they did this thing with Campbell's soup, wherein certain characters would make a big show of holding up a container or can and say something like, "Come on -- I'll make us a nice can of Campbell's Heart Healthy soup, and we'll sit by the fireplace," or something to that effect. It was horrible to witness, but I understood why they did it. Sad.

Beena said...

I think the key to successfully plugging a product during a show, is probably subtlety. Holding up a can of soup in the middle of the show, and announcing that it's heart healthy, is way too contrived.

But picture this: In a flashback on LOST, Jack and Kate are meeting outside a Starbucks in L.A. drinking lattes and Kate says, I would've killed for one of these when we were back on the island..." And then they go on talking about the more pivotal dialogue that advances the plot.

It's subtle, believable, and doesn't detract from the story line.

domi2.5 said...

The McFlurry scene was actually pretty funny. It was like advertisement heaven, even if it only lasted a few minutes.

-Sea Nymph- said...

I've got a professor who does mock product placement in his lectures and exams ( "This powerpoint was brought to you by...!") He figures it will be the next horizon for advertisers :P

Shohom67 said...

What they should do is run a full hour/ half hour of show with 'water mark' ads in the 3 corners of the screen that the network water mark isn't in. They could do a 5 second: This show sponsored by _____ and have companies pay for the next 10, 15 30 minutes, etc. More people would watch I bet with fewer commercials, so they could charge lots and TIVO won't matter.

perri said...
This comment has been removed by the author.
okayfrog said...

This reminds me of an episode of Aqua Teen Hungerforce. If memory serves me right, Boost Mobile paid Adult Swim a bunch of money to advertise them. They didn't really specify how, so they just made an entire episode based around Boost Mobile, with anthropomorphic cellphones and stuff. Was a pretty bad episode...

James Hernandez said...


The wisest man in the history of the world was Marshall McLuhan. He said "the medium is the message." Think about it!

Jamie said...

I just discovered your blog through 'Sussing out Lost,' one of my fav blogs ever...trying to figure it out and all, hehe. I'll have to try out the deo...looks interesting!

Melissa said...

I know you are probably a little busy, but if you would like to visit our blog where we discussing Lost, come see us at:

eiaboca said...

Here's an interesting article about the same thing:


Ali said...

i usually hate the product placements on shows, especially the biggest loser...but the mcdonald's blatant ads on 30rock were PERFECTION!

Amanda @ Serenity Now said...

Yeah, the "health tips" on The Biggest Loser are so sad. The contestants are really trying to act, but they aren't fooling me. The possibilities for product placement on LOST are endless--suntan lotion, smoke monster repellant, you name it. Was so excited to find your blog! I didn't think famous people did stuff like that. ;)

Cindy Swanson said...

Biggest Loser is one of my favorite shows--not up there with "Lost," but still a fave--but it does annoy me when they try to make those Subway and sugar-free gum commercials look natural. However, I DVR the show, so the minute Bob comes waltzing into the kitchen with a Jennie-O turkey product in hand saying, "What are you having for supper, guys?" I'm fast-forwarding!

Jen L. said...

First-time commenting--hi! You rock.
I love Friday Night Lights. I watched it while I was in labor! The Applebee's connection is a bit weird, you're right. I hadn't even thought about the fact that shows may start doing more of that now that most of us zip through the commercials.

tania said...

Friday Night Lights is the best show nobody is watching! I love it.

But yes, the product placement and stuff is intrusive. I began to wonder if anybody in Dillon, Texas, eats anywhere but Applebees!

Lula! said...

Were you inviting us to join you at Applebee's on Friday night?

I'll reread.

I jest.

Linda said...

I loved Friday Night Lights and could catch it on Direct TV without commercials. It's a great show but hate that they SOLD out to Applebees. I just cant buy an Applebees in a podunk town like the one they live in........

I have wondered though if the show pushes teen drinking a little too much.

laurenslife said...

I love Friday Night Lights! While normally blatant product placement bugs me, I'm happy for it on FNL because it means the show is on the air. I'd rather have FNL with Applebees everywhere than no FNL at all. And I think it's worked in pretty nicely, I can see Applebees being the kind of place that everyone in Dillon would go to all the time, mostly because of there not really being anywhere else to go. I'm so excited that you like FNL! It makes you even more awesome!

:)Ibti said...

Yeah, I think my favorite deliberate product placement scene was in Wayne's World (though I can't recall now which film it was -- 1 or 2 -- since I watched them back to back). Good stuff.

But ads are getting out of control. I'm surprised nobody has ranted about the proliferation of ads at movie theatres. We're there for the movie. Trailers, okay. But car ads? Perfume?? I mean, heck, I don't watch TV (except Lost, of course, and the occasional Daily Show) for a reason....

Erin said...

It's a shame that Friday Night Lights is in such a precarious position that it needs the barrage of Applebees' advertising to afford to stay on the air, but I'll take incessant product placement if it means I still get to watch such a great show.

On a semi-related note, when am I going to be able to buy an Apollo bar at the grocery store??

poston said...

There are ed hardy shirts
,pretty ed hardy shirt for men,

ed hardy womens in the ed hardy online store

designed by ed hardy ,
many cheap ed hardy shirt ,glasses,caps,trouers ed hardy shirts on


You can go to edhardyshirts.com to have a look ,you may find one of ed

hardy clothing
fit for you
Top qualitymen's jacket,
These cheap jacket are on sale now,you can find
north face jackets inmage on our web
Ralph Lauren Polo Shirtsbuberry polo shirts

poston said...

Do you wannaghd hair straighteners for you own , we have many
cheap ghd hair straightenersin style and great,you can choose one from these
hair straighteners
Authentic chaussure puma
chaussure sport
And chaussure nike shoes
Come here to have a look of our Wholesale Jeans
Many fashionMens Jeans ,eye-catching
Womens Jeans ,and special out standing
Blue Jeans ,you can spend less money on our
Discount Jeans but gain really fine jeans, absolutely a great bargain.
China Wholesale
wholesale from china
buy products wholesale
China Wholesalers

lla said...

ed hardy clothes Highlights of the composition and color-rich design, simple lines so that ed hardy t-shirts has become a pleasure to look at, but the Ed Hardy-rich products, such as, ed hardy clothing people ed hardy sunglasses and look forward to the next ed hardy shirts changing the color of the years. ED HARDY personality patterns in order to attract the ed hardy mens and ed hardy womens .
babolat pure drive
babolat aeropro drive
wilson k factor
head tennis racquets
babolat tennis racket

lla said...

Womens Handbags is one of most popular designer bags brand all over the world. The following line is available in different nice looking and charming colors, also in favorable price. These knock off designer handbags are designed to cater for fashion and elegant ladies. I very much like the cheap purses, but it is very cheap handbags. Made of high-grade leather, light weight. Wholesale Handbags are the words the overall appearance of the color brown.
ralph lauren polo
burberry polo shirt
the north face jacket
columbia jacket
spyder jacket

crystal said...

Thank you so much!!polo shirt men'ssweate,Burberry Polo Shirts lacoste sweater, ralph lauren Columbia Jackets,ski clothing. Free Shipping, PayPal Payment. Enjoy your shopping experience on mensclothingus.com.You can find the father who desire fashionable, intellectual mens clothing simultaneously.

crystal said...

Awesome!!!Best wishes for you !!cheap polo shirts is the father of the summer should be prepared to most commonly used item, it has both style and shape of Ralph Lauren Polo, and vest with a random function polo ralph lauren, so that in the short-sleeved apply to both on many occasions, the pink and black color men's polo shirts brought into effect, lightweight cotton, linen texture to demonstrate masculine temperament and sense of fashion exhaustively.

crystal said...

God bless you!I really agree with your opinions.Also,there are some new fashion things here,gillette razor blades.gillette mach3 razor bladesfor men.As for ladies,gillette venus razor blades must the best gift for you in summer,gillette fusion blades are all the best choice for you.

crystal said...

Do not mean bad.Thank you so much!I just want to show some fashion things to all of you.I like puma speed, puma femmes and other puma shoes. These puma sport items are at store recently and available for anyone.

crystal said...

Fantastic!God bless you!Meanwhile,you can visit my China Wholesale,we have the highest quality but the lowest price fashion products wholesale from China.Here are the most popular China Wholesale productsfor all of you.You can visit http://chinaclothes.net.Also the polo clothing is a great choice for you.

crystal said...


qwee2232 said...

You are currently spoilt for choice Polo Shirts On Sale with the selection of current star names to get put on the back of the polo ralph lauren, with such playres as Maldini, Toni, Di Rossi, Iaquinta, Pirlo, and Canavarro to name just a few cheappolos. And three are othre rising stars who might take your fancy burbrery polos, like Rossi, Balotelli, Pazzini and Aquilani. Ralph Lauren Polo Shirts are all going to be names that you’ll hear a lot more Burbrery Polo Shirts of in the future I’m sure.

qwee2232 said...

In spite of the fact that many critics comment on ed hardy clothing as nothing but tattoo pattrens, being full of unnecessary and useless things, ed hardy clothes is widely acknowledged that ed hardy shirts draws the most attention of both common young people as well as many Hollywood welcomed stars for its punk rock styles. In fact, in today’s world, many ed hardy t-shirtsdesigns are more or less the same with each othre, and ed hardy mens and ed hardy womens , absolutely, brings a totally new shock in the fashion world for its design being out of ordinary ed hardy sunglasses.

qwee2232 said...

What prince-o3-tour would be bettre in my opinion would be to remove the wrist straps and the skin, and instead make it a 2 babolat pure drive, 2 stereing wheels, 1 baseball bat and 1 golf club. Still, this package is great value for your money. When my wife informed me that Emporio Armani was now pushing its own signature wilson k six, the EA7, I’ve got to admit, I was intrigued. Italian designres producing tennis rackets? How fashion forward of thstrong. I love it. head microgel is style and preformance at cheap tennis racquets best. Haute couture meets the hard courts.

qwee2232 said...


poston said...

crystal jewelry
wholesale crystal jewelry
wholesale jewelry
jewelry wholesale
cheap jewelry
wholesale gemstone jewelry
crystal wholesale
rock crystal

Love tiffany said...

I know that your article makes sense, but because of the livelihood of release I had to come here to spam, I hope you can forgive me. thank you. Expect you to write better articles..maybe you will like this if you are fashion.
ugg boots
ugg australia
ugg boots
ugg australia

Peejay Li said...

I would like to be the supporter of yours. Thank you for sharing such a nice article.
chaussures puma
puma speed cat
Nike Tn Chaussures
requin tn
nike shox
puma shoes
puma CAT
puma basket
puma speed
baskets puma
puma sport
puma femmes
puma shox r4 torch
nike air max requin
nike shox r3
shox rival r3
tn plus
chaussures shox
nike shox r4 torch
air max tn requin
nike tn femme
pas cher nike
tn chaussures
nike rift
nike shox nz
chaussures shox
nike shox rival
shox rival
chaussures requin
jeans online
cheap armani jeans
cheap G-star jeans

lucyliu said...

nike air max 90
nike air max 95
nike air max tn
nike air rift
nike shox r4
nike air max 360
nike shox nz
puma mens shoes
puma shoes
puma speed
nike shoes
nike air
nike air shoes
puma cat
air max trainers
mens nike air max
nike shoes air max
nike shoes shox
air shoes
nike shoe cart
puma future
cheap puma
sports shoes
nike air rifts
nike air rift trainer
nike air
nike rift
nike rift shoes
cheap nike air rifts
bape shoes
jeans shop
diesel jeans
levis jeans

theprophet said...

sneakers shoes She continued,
"Why...? Don't you need someone to pose as your girlfriend this year?" Then he answered, "No, there is no need for that anymore......"
Before he can continue, he was interrupted, discount nike shoes"Oh yes! Must have found a girlfriend! nike shox r4 You haven't been searching for one for the past years, right?" The man looked up, as if he has struck gold, his face beamed and looked directly at the drunken girl. tn dollarHe replied, "Yes......you are right! I haven't been looking for anyone for the past years."
With that, the man darted across the floor and out the door, cheap nike shoesleaving the lady in much bewilderment. He finally realized that he has already found his dream girl, and she was.....the Vancouver girl all along! The drunken lady has said something that awoken him.
All along he has found his girl.nike tennis shoes That was why he did not bother to look further when he realized she was not coming back. It was not any specific girl he was seeking! cheap nike shoxIt was perfection that he wanted, and yes.....perfection!!
Relationship is something both parties should work on. Realizing that he had let away someone so important in his life, he decided to call her immediately. His whole mind was flooded with fear.free shipping shoes He was afraid that she might have found someone new or no longer had the same feelings anymore..... For once, he felt the fear of losing someone.
As it was Christmas eve, the line was quite hard to get through, especially an overseas call. He tried again and again, never giving up. Finally, he got through......precisely at 1200 midnight. He confessed his love for her and the girl was moved to tears. nike shoes It seemed that she never got over him! Even after so long, she was still waiting for him, never giving up.
He was so excited to meet her and to begin his new chapter of their lives. He decided to fly to Vancouver to join her. It was the happiest time of their lives! nike discount shoes But their happy time was short-lived. Two days before he was supposed to fly to Vancouver,cheap puma shoes he received a call from her father. She had a head-on car collision with a drunken driver. nike shox shoes She passed away after 6 hours in a coma.
The guy was devastated, as it was a complete loss. Why did fate played such cruel games with him? He cursed the heaven for taking her away from him, denying even one last look at her! How cruel he cursed! How he damned the Gods...!!nike free shoes How he hated himself....for taking so long to realize his mistake!! That was in 1996.
The moral of this story is :
Treasure what you have...
Time is too slow for those who wait;
Too swift for those who fear;
Too long for those who grief;
Too short for those who rejoice;
But for those who love...
Time is Eternity.
For all you out there with someone special in your heart, cherish that person, cherish every moment that you spend together that special someone, for in life, anything can happen anytime. buy shoes onlineYou may painfully regret, only to realise that it is too late.